Copper Works Goods is an online specialty retail shop whose flagship product is their premium crafted, 100% copper mug.
We worked together with CW Goods to craft a bold brand identity design that revolves around their main product: premium quality, 100% copper mugs. Copper mugs are a necessity for the iconic “Moscow Mule” cocktail, so we drew inspiration from the storied history of artisan cocktail mixology. Inspired by a vintage style built on handcrafted details, Copper Works Goods Co.’s brand spirit blends traditional hand-drawn details with minimalistic layout design to achieve a modern rendition. The primary word mark is a hand-lettered, custom script type that we created. The secondary logo mark is a play on the chemistry symbol for Copper (Cu); we reworked the “Cu” into a “Cw” for Copper Works and included copper’s atomic number (29). Once we established a copper-solid brand identity, we worked together to design custom packaging and collateral pieces to be tucked into each copper mug package. This included the creation of three cocktail recipe cards, cocktail and brand photography, a copper mug care card, and bespoke packaging. The copper mug sets arrive within a classic white box with a white, wraparound minimalist-styled sleeve featuring their logo.