Dan Dow is the current District Attorney of San Luis Obispo County.
Dan was seeking a rebrand with a new seal and identity independent of the historic San Luis Obispo county seal, and envisioned versatile imagery that could serve many functions. Key words in this project were “judicial, formal, official, simple yet detailed.” This logo was recently completed and is currently being integrated across all mediums including press releases, internal memorandums, letterhead and in their online presence. The golden building shown in the center of the seal is the San Luis Obispo courthouse. 1850 is the year that San Luis Obispo became an official county and “Veritas et Justitia” is Latin for “Truth and Justice.”