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        Troublemaker is a wink and a nod to the early days, when a young
        Austin Hope was sent to the vineyards for breaking the rules and making mischief.
        Still stirring things up, Troublemaker is all about breaking the rules.”

        Troublemaker Wines is every bit as rebellious as this rock n roll styled wine marketing campaign. The Troublemaker On Tour campaign revolves around the renegade personality of “Troublemaker” as a touring rockstar, and the vision was a “Mötley Crüe or Alice Cooper Concert Poster Meets Valentine’s Day” feel. Troublemaker On Tour explores Troublemaker’s edgy, boundary-pushing spirit and sought an art direction to reflect this. For the creative direction, we drew inspiration from lush textures, moody hues, and a dark palette. Troublemaker’s wild streak was translated into raw, dark rose blooms, bold hand painted lettering, and a wash of ombré watercolor. The wine marketing campaign spanned the 2017 year, calling for in-store holiday display pieces and marketing collateral to target Halloween and Valentine’s Day. We created concert styled posters, hand-painted brand elements, in-store displays, backdrops, and point of sale wine marketing collateral.

         

        Wine Marketing for Troublemaker Wines "Troublemaker On Tour" Campaign
        Troublemaker on Tour Campaign Watercolor Visuals
        Wine Marketing for Troublemaker On Tour Brand Logo Design
        Wine Marketing Design for Troublemaker Wines Wine Bottle Necker
        Wine Marketing: Handpainted Hand Lettering "Tour Tour Tour" Poster
        Wine Marketing Package Design for Troublemaker On Tour In-Store Display Piece
        Wine Marketing for Troublemaker On Tour Valentine's Day Store Displays
        Wine Marketing Art Direction for Troublemaker On Tour Brand Identity Design Moodboard